Author Archives: Howard Palmer

Reasons You Need a Digital Marketing Agency For Your Business Growth

If you want to promote a business, product, or service, then right marketing method is essential for its success. Many things are there that you can do for the promotion of your products or services, and digital marketing is one of those options.For online marketing, it is always a wise idea to hire a digital marketing agency for the growth of your business and here are five reasons for same.

You get right direction
Most of the individual or businesses do not know the right direction for digital promotion. They make all of their online marketing efforts without a particular aim or target, and that leads them to failed marketing. Hiring an online marketing agency can avoid this problem, and they can guide their clients in the right direction which is a huge benefit for firms.

You know your market share
Most of the costumers demand services that could be entirely new to the business. Because of this, business or individuals find it hard to understand what their market share is. However, this understanding is never a big problem for online marketing firms, as they have necessary tools and knowledge to evaluate market share. This gives an assurance to you about actual details of your market share.

You know your customer
Not all customers are same, and they all can have different requirements as well. To know your customer and their needs you may need to do extensive research that requires experience and skills. You or your in-house digital promotion team may not have these qualities, but a digital marketing firm can have years and experience and specialization in this domain. That means they can come up with the right solution and they can understand your customer easily.

You get the best ROI
Whether you do in-house online promotion or you outsource the work, you need to invest your money, time and efforts in this process. The return on investment is always higher when you outsource this work. Your in-house team may not have necessary knowledge for the work, and they may need to learn everything before implementing. This can delay the process, and you end up investing more money and time with your in-house team. On the other side, choosing a digital marketing agency is completely different, and you get the results in less time

You get quick results
Any marketing effort is worthless if you do not get response or results with your efforts. Choosing a digital marketing agency assures you for quick and efficient results with ease. They know the right tips and tricks for the promotion work that makes it highly useful for them. Also, their team would have highly trained and experienced experts that can help you get a faster result. So, if you want to get the quick result, then hiring a professional marketing company is a good idea for online promotion.

These benefits are only five of the countless advantages that you can have with this selection. So, if you want to do the online marketing of any product, service, or your brand, it is advised to hire a reputable firm for that. With the help of that firm, you will get the best outcome, and you can have great success as well.

Web Design vs Web Development

Web design and web development are two terms which are often used interchangeably. It is common to hear someone say they want a web designer to develop their website and vice versa. The truth of the matter however is that they’re two completely different phrases. In a nutshell, web design refers to the aesthetic constitution of a website whereas web development refers to its programming. Below is a detailed explanation of each of the two terms:

Web Design

Web design pertains to the visuals and usability of a website. A web designer employs various aesthetic parameters to give a website the right visuals. The designer always works to ensure the websites interface is visually appealing and makes sense in regard to the target market.
In regard to the aesthetics, certain things contribute greatly towards a websites appearance. Key among them are color, graphics, typography, and layout. Modern day designers use technologies such as the Adobe Creative Suite to create a websites visuals. Other key aspects of web design include logo design, graphic design, color palettes, mock-ups and branding among other tools. All these fuse together to give the site its desired visual appeal.
Coming back to usability, a websites usability also is very important. Usability simply refers to the ease of using a website. The site visitor should find it easy to navigate through the website and find the information they’re searching for easily. This is where web designers focus on information arrangement and so on. They normally ensure information is rightly arranged by use of correct themes and templates.

Web Development

Web development deals with a websites back end programming and coding. The programming and coding are geared toward making the website functional and responsive. They enable information to display correctly on the website and also data management on the site.
Web development can be divided into two facets. These include front-end development and back-end development. Front-end development focuses on display and loading of information on the website. Back-end development on the other hand deals with data management and server operations.
Web developers use technologies such as HTML and CSS to code program a website by hand. In summary, web development centers around the invisible aspects of a website, often described as the engine that powers a website.

A Clean Website

A clean, organized design and strong visuals give legitimacy to any website design firm. These websites may also help in establishing trust in your brand, especially if you are trying to make sales. Users tend to equate their experience on a website with the experience they’re likely to get in person. E.g., if tickets for a concert venue are hard to locate or buy on a website, users tend to think the event is going to be poorly organized.

A haphazard or chaotic design can tell users that you don’t believe in or care about your business. It is likely to cause a user to think twice before making any interaction or even drive him or her away altogether. Visitors will make all kinds of assumptions regarding your brand or firm solely on your website design. Therefore, it’s upon you to ensure that your site portrays a positive outlook about your business. If you are not sure on how to go on with a website design, it’s best sticking to the basics. Get a professional web designer with a good understanding of your business.

Why a Good Website Design is Indispensable

Why a Good Website Design is Indispensable

1. First impression

The design and assignment of elements on your website may take hours, days or weeks, but if it works or fails will be decided instantly. A user’s first impression will determine whether he or she will continue to interact with your website, brand or business. Coming with a pleasing design will help the first glance last for long and retain visitors.

Visuals that are likely to grab the most attention at the shortest time include sharp contrast, strong illustration or image, something unusual, or a memorable phrase or wording. Eyetracking information will help you to come up with a wireframe that will attract users. Some of the elements that impress people at first sight include:

· Branding or logo

· Main graphic or image

· Large texts or written message

· Contact information or website footer

· Ease in main navigation